Maybe three years ago, give or take a bit, the company I was with then was wrestling with a good tag line to use for its products and services. Ultimately they went with something that made me cross-eyed and therefore even funnier looking than  normal, and decided against the other option that I liked: “Right [...]

From a press release on the wires this morning, as flagged by a fellow industry writer … (Brand X) announced the growing network of digital signage’s marking developments in the space highlighting 5 key trends evolving in the digital signage space. With the promise of being one of the most exciting platforms, the trends broadly [...]

I had a marketing email blast sent to me by one of the industry portals today, the vendor going with the line: “Broadcast-quality digital signage: Why Settle for Less?” I perceive something tagged as broadcast-quality to be of high quality, and not some shaky, grainy piece of crap video that might come off an old [...]

I just had my first sighting of what I think will be one of those buzz phrases that will get liberally lobbed into PR and marketing material in the weeks and months to come. It was used this morning in the loopy assertion that a central download portal for public service videos was “essentially delivering [...]

So really, no big deal. We get the idea that you mean premier. Except premier means first to occur or first in status. Neither premiere, an event that you wear a tux or gown to, or premier applies in the press release that showed up this afternoon. Premier/premiere is also a variant of one of [...]