This post was also recently posted on the Website of the Digital Signage Association … How digital signage and digital out of home companies craft their communications on their Websites, handouts and in press releases is critical to their success. So why is so much of it so bad? The industry executives I speak with [...]

The headline and the summary and leading paragraphs have hopefully done their jobs of drawing people into your news release. Now it’s time to fully explain what you are up to, why people should care, and get into the nitty-gritty of how or what’s being done. You want to be sure the five W questions [...]

I spend a lot of time with this blog slapping around companies that do a truly terrible job of media communications, and by pointing out the mistakes, trying to educate them and others. But I don’t want to dwell on the negative stuff, and thought it might be useful to put readers through the basics [...]

As stated in the past, my multilingual skills extend only to being able to say Hello and order beer. So I comment on material that is language-challenged with that in mind. But, I am smart enough to know that if I am going to send out a release in a second language, I need to [...]

A common lead paragraph on press releases I see all the time … Brand X, leading innovators of IPTV, Digital Signage and VoD Software, will be exhibiting at BIG SHOW in BIG CITY sometime soon. New versions of Brand X’s Digital Signage solution will be unveiled at the show and demonstrated at the booth, located [...]