This isn’t terrible, it could just be better. So I’m not too concerned about using the name of the company that sent me a release today. There’s good information in it – if the readers are patient enough to read on and find it. Magenta Research is proud to announce a state-of the-art installation equipping [...]

This is a press release issued today: Marketing communications firm pressDOOH has developed a special program intended to help industry firms “tune up” their communications in advance of the many digital signage trade shows and related events scheduled over the next few weeks and months. The “Message Tune-Up” program is aimed squarely at vendors, service [...]

San Fran-based content strategist Eccolo Media has released a survey of US businesses that suggests white papers are the most important and influential pieces of collateral used in technology buying decisions. The B2B Technology Collateral Survey of American businesses was done with more than 500 technology-purchasing decision makers and it confirmed, Marketing Charts reports, “that sales [...]

A press release this morning from a guy who was leaving his gig and going out on his own as … something … (it was far less than clear) … started with the guy proclaiming himself a luminary. Don’t. Just don’t. It’s meaningless to most people, but all the wrong people will jump all over [...]

It is probably rare in companies of any real size that the quotes in a press release, that involve the president or CEO, have actually been uttered by that person. It is probably almost as rare that the release gets distributed with the quoted person actually having seen what he or she has supposedly said. [...]