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	<description>Copywriting for digital signage and DOOH</description>
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		<title>Don&#8217;t invent new terms (and make sense)</title>
		<link>http://pressdooh.com/archives/514</link>
		<comments>http://pressdooh.com/archives/514#comments</comments>
		<pubDate>Fri, 13 Aug 2010 19:05:57 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=514</guid>
		<description><![CDATA[The PR news wires steadily pump out stuff that is inconsequential and sometimes nonsensical, but I can usually at least figure out what the company is going on and on about. Usually. I give you this headline: &#60;Brand X&#62; Xtream Series launched, bridging the gap of borderless digital signage solution globally What on Earth is borderless [...]
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Add user-friendly to the archive of now meaningless marketing phrases</title>
		<link>http://pressdooh.com/archives/511</link>
		<comments>http://pressdooh.com/archives/511#comments</comments>
		<pubDate>Thu, 29 Jul 2010 12:55:42 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=511</guid>
		<description><![CDATA[I saw a release recently for a company that was changing its name and releasing a new version of its product. The big pitch was that the new version was &#8220;a game changer, as it is the most user-friendly DS application available at a price that is hard to beat.” With some notable exceptions, damn [...]
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The problem with big, round numbers</title>
		<link>http://pressdooh.com/archives/509</link>
		<comments>http://pressdooh.com/archives/509#comments</comments>
		<pubDate>Thu, 29 Jul 2010 12:48:42 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[skeptics]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=509</guid>
		<description><![CDATA[I was just reading a press release about a media network’s plans to increase its footprint by 1,000 locations, starting with 500 by the end of Q3. That may be entirely true, but as someone who has talked to hundreds of early stage network operators over the years, my BS Filter starts shaking and spitting [...]
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Remember the basics when writing releases</title>
		<link>http://pressdooh.com/archives/504</link>
		<comments>http://pressdooh.com/archives/504#comments</comments>
		<pubDate>Sat, 19 Jun 2010 17:31:57 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=504</guid>
		<description><![CDATA[I noticed a piece recently on ReadWriteWeb about media relationships, a guest post by the marketing guy for an e-commerce startup  specializing in co-created custom dress shirts. Very different space, but what he has to say about getting media and general reader attention translates really well to justa bout any industry, and certainly an emerging [...]
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DS PR 101: All but squealing with delight at the news</title>
		<link>http://pressdooh.com/archives/494</link>
		<comments>http://pressdooh.com/archives/494#comments</comments>
		<pubDate>Fri, 14 May 2010 21:22:42 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=494</guid>
		<description><![CDATA[First a mea culpa: I believe I have been guilty of this, because it was what the client wanted and it was too much work to talk them out of it. Press release after press release has giddy quotes from VPs and CEOs saying they are pleased, excited, delighted &#8211; everything short of &#8220;we wet [...]
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DS PR 101: Don&#8217;t bury the good stuff</title>
		<link>http://pressdooh.com/archives/482</link>
		<comments>http://pressdooh.com/archives/482#comments</comments>
		<pubDate>Tue, 27 Apr 2010 18:36:22 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=482</guid>
		<description><![CDATA[This isn&#8217;t terrible, it could just be better. So I&#8217;m not too concerned about using the name of the company that sent me a release today. There&#8217;s good information in it &#8211; if the readers are patient enough to read on and find it. Magenta Research is proud to announce a state-of the-art installation equipping [...]
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>It&#8217;s digital signage trade show season: Time for a Message Tune-Up?</title>
		<link>http://pressdooh.com/archives/452</link>
		<comments>http://pressdooh.com/archives/452#comments</comments>
		<pubDate>Tue, 19 Jan 2010 13:57:24 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[Company news]]></category>
		<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[white papers]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=452</guid>
		<description><![CDATA[This is a press release issued today: Marketing communications firm pressDOOH has developed a special program intended to help industry firms “tune up” their communications in advance of the many digital signage trade shows and related events scheduled over the next few weeks and months. The “Message Tune-Up” program is aimed squarely at vendors, service [...]
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The importance of (good) white papers</title>
		<link>http://pressdooh.com/archives/435</link>
		<comments>http://pressdooh.com/archives/435#comments</comments>
		<pubDate>Tue, 15 Dec 2009 20:59:24 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[white papers]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=435</guid>
		<description><![CDATA[San Fran-based content strategist Eccolo Media has released a survey of US businesses that suggests white papers are the most important and influential pieces of collateral used in technology buying decisions. The B2B Technology Collateral Survey of American businesses was done with more than 500 technology-purchasing decision makers and it confirmed, Marketing Charts reports, &#8220;that sales [...]
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		</item>
		<item>
		<title>DS PR 101: Contain your ego</title>
		<link>http://pressdooh.com/archives/424</link>
		<comments>http://pressdooh.com/archives/424#comments</comments>
		<pubDate>Wed, 18 Nov 2009 21:23:47 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=424</guid>
		<description><![CDATA[A press release this morning from a guy who was leaving his gig and going out on his own as &#8230; something &#8230; (it was far less than clear) &#8230; started with the guy proclaiming himself a luminary. Don&#8217;t. Just don&#8217;t. It&#8217;s meaningless to most people, but all the wrong people will jump all over [...]
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		</item>
		<item>
		<title>Quotes from the boss should be useful, not just blabber</title>
		<link>http://pressdooh.com/archives/355</link>
		<comments>http://pressdooh.com/archives/355#comments</comments>
		<pubDate>Mon, 05 Oct 2009 14:32:20 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=355</guid>
		<description><![CDATA[It is probably rare in companies of any real size that the quotes in a press release, that involve the president or CEO, have actually been uttered by that person. It is probably almost as rare that the release gets distributed with the quoted person actually having seen what he or she has supposedly said. [...]
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