Six clues to getting better technology press coverage

Across the pond and along the Thames, Adrian has a rant up on DailyDOOHabout the sorry state of press releases he gets all day, every day, from companies looking to get some love and attention in that blog. He kindly mentions that when he gets press from pressDOOH, it’s actually useful and ready to go. I am [...]

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When IT people do marketing …

BLANK, the software house that develops the BLANK platform for digital signage, becomes officially a “Front Runner” and announces the release and immediate availability of its solution for Windows Azure. BLANK is the first digital signage software platform in the world available for Microsoft’s Cloud Web Signage is the first digital signage software platform in [...]

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Differentiate or perish

It is really interesting to spend many years in this industry, pitching sets of pots and pans and trying to win over prospective customers … and then stepping back from the contest and realizing what’s going on. Damn near everyone is using the same sales pitch. I am talking suppliers. And I am talking operators. [...]

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Has the term broadcast quality reached its expiry date?

I had a marketing email blast sent to me by one of the industry portals today, the vendor going with the line: “Broadcast-quality digital signage: Why Settle for Less?” I perceive something tagged as broadcast-quality to be of high quality, and not some shaky, grainy piece of crap video that might come off an old [...]

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DS PR 101: You don't have a premiere digital signage network unless you show first-run movies on it

So really, no big deal. We get the idea that you mean premier. Except premier means first to occur or first in status. Neither premiere, an event that you wear a tux or gown to, or premier applies in the press release that showed up this afternoon. Premier/premiere is also a variant of one of [...]

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