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	<title>pressDOOH &#187; clarity</title>
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	<description>Copywriting for digital signage and DOOH</description>
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		<title>Six clues to getting better technology press coverage</title>
		<link>http://pressdooh.com/archives/617</link>
		<comments>http://pressdooh.com/archives/617#comments</comments>
		<pubDate>Fri, 02 Sep 2011 20:20:26 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[clarity]]></category>
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		<description><![CDATA[Across the pond and along the Thames, Adrian has a rant up on DailyDOOHabout the sorry state of press releases he gets all day, every day, from companies looking to get some love and attention in that blog. He kindly mentions that when he gets press from pressDOOH, it’s actually useful and ready to go. I am [...]
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		<title>Don&#8217;t invent new terms (and make sense)</title>
		<link>http://pressdooh.com/archives/514</link>
		<comments>http://pressdooh.com/archives/514#comments</comments>
		<pubDate>Fri, 13 Aug 2010 19:05:57 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
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		<description><![CDATA[The PR news wires steadily pump out stuff that is inconsequential and sometimes nonsensical, but I can usually at least figure out what the company is going on and on about. Usually. I give you this headline: &#60;Brand X&#62; Xtream Series launched, bridging the gap of borderless digital signage solution globally What on Earth is borderless [...]
No related posts.]]></description>
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		<title>Remember the basics when writing releases</title>
		<link>http://pressdooh.com/archives/504</link>
		<comments>http://pressdooh.com/archives/504#comments</comments>
		<pubDate>Sat, 19 Jun 2010 17:31:57 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
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		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>

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		<description><![CDATA[I noticed a piece recently on ReadWriteWeb about media relationships, a guest post by the marketing guy for an e-commerce startup  specializing in co-created custom dress shirts. Very different space, but what he has to say about getting media and general reader attention translates really well to justa bout any industry, and certainly an emerging [...]
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