The PR news wires steadily pump out stuff that is inconsequential and sometimes nonsensical, but I can usually at least figure out what the company is going on and on about. Usually. I give you this headline: <Brand X> Xtream Series launched, bridging the gap of borderless digital signage solution globally What on Earth is borderless [...]

I noticed a piece recently on ReadWriteWeb about media relationships, a guest post by the marketing guy for an e-commerce startup  specializing in co-created custom dress shirts. Very different space, but what he has to say about getting media and general reader attention translates really well to justa bout any industry, and certainly an emerging [...]