Across the pond and along the Thames, Adrian has a rant up on DailyDOOHabout the sorry state of press releases he gets all day, every day, from companies looking to get some love and attention in that blog. He kindly mentions that when he gets press from pressDOOH, it’s actually useful and ready to go. I am [...]

Stating what would seem obvious, but evidently is not, your choice of words in your media material reflects how your company conducts business. So if your communications material is a torrent of BS, your credibility is in question before you even get to the starting line with customers. Consider the release this morning from an [...]

I did an interview recently with a person I consider pretty smart, but I found myself starting to cringe as I kept hearing the dreaded phrase,”Take it to the next level.” I’ve no idea where this phrase comes from, but it has this slightly uncomfortable pick-up line feel to it that I’ve had little luck [...]

In newspaper parlance, burying the lede is an oft-used phrase describing stories that start with inconsequential and uninteresting stuff and then, well into the narrative, finally get around to the interesting bits. The home automation systems giant AMX is, a little surprisingly, in the digital signage business – having acquired a UK company a few [...]

The PR news wires steadily pump out stuff that is inconsequential and sometimes nonsensical, but I can usually at least figure out what the company is going on and on about. Usually. I give you this headline: <Brand X> Xtream Series launched, bridging the gap of borderless digital signage solution globally What on Earth is borderless [...]