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	<title>pressDOOH &#187; basics</title>
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	<description>Copywriting for digital signage and DOOH</description>
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		<title>Six clues to getting better technology press coverage</title>
		<link>http://pressdooh.com/archives/617</link>
		<comments>http://pressdooh.com/archives/617#comments</comments>
		<pubDate>Fri, 02 Sep 2011 20:20:26 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[clarity]]></category>
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		<category><![CDATA[press release]]></category>
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		<guid isPermaLink="false">http://pressdooh.com/?p=617</guid>
		<description><![CDATA[Across the pond and along the Thames, Adrian has a rant up on DailyDOOHabout the sorry state of press releases he gets all day, every day, from companies looking to get some love and attention in that blog. He kindly mentions that when he gets press from pressDOOH, it’s actually useful and ready to go. I am [...]
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		<item>
		<title>Tell readers, immediately, why they should care</title>
		<link>http://pressdooh.com/archives/613</link>
		<comments>http://pressdooh.com/archives/613#comments</comments>
		<pubDate>Thu, 09 Jun 2011 14:29:14 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=613</guid>
		<description><![CDATA[Though one of the core reasons I started pressDOOH was to write press releases and related material for client, it&#8217;s actually developed into only a small part of my company&#8217;s activity. But when I do produce press material, I operate with one key objective &#8211; drawing people into the story. And this IS storytelling. If [...]
No related posts.]]></description>
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		<item>
		<title>Hey Mr. CEO, You&#8217;re not the story</title>
		<link>http://pressdooh.com/archives/609</link>
		<comments>http://pressdooh.com/archives/609#comments</comments>
		<pubDate>Wed, 11 May 2011 20:25:06 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[ego]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=609</guid>
		<description><![CDATA[I am looking at the lead of a press release and assuming the poor PR people knew better than to NOT include the CEO&#8217;s name in any missive they issue. That could be the only reason for this sort of thing: &#8220;Charles J. Beech, CEO and Chairman of the Board of Directors of Trivantis, the [...]
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Event week is the wrong week for PR</title>
		<link>http://pressdooh.com/archives/602</link>
		<comments>http://pressdooh.com/archives/602#comments</comments>
		<pubDate>Thu, 03 Mar 2011 15:23:15 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=602</guid>
		<description><![CDATA[I was just at my industry&#8217;s biggest event last week, and I was run off my feet the whole time. I go in part as a consultant to see what&#8217;s up and meet clients, but also as a quasi-journalist who &#8220;covers&#8221; the event. I knew this already, but it was really enforced last week how [...]
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		<title>Burying the lede hides the good stuff</title>
		<link>http://pressdooh.com/archives/517</link>
		<comments>http://pressdooh.com/archives/517#comments</comments>
		<pubDate>Mon, 16 Aug 2010 13:53:28 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[lede]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=517</guid>
		<description><![CDATA[In newspaper parlance, burying the lede is an oft-used phrase describing stories that start with inconsequential and uninteresting stuff and then, well into the narrative, finally get around to the interesting bits. The home automation systems giant AMX is, a little surprisingly, in the digital signage business &#8211; having acquired a UK company a few [...]
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t invent new terms (and make sense)</title>
		<link>http://pressdooh.com/archives/514</link>
		<comments>http://pressdooh.com/archives/514#comments</comments>
		<pubDate>Fri, 13 Aug 2010 19:05:57 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=514</guid>
		<description><![CDATA[The PR news wires steadily pump out stuff that is inconsequential and sometimes nonsensical, but I can usually at least figure out what the company is going on and on about. Usually. I give you this headline: &#60;Brand X&#62; Xtream Series launched, bridging the gap of borderless digital signage solution globally What on Earth is borderless [...]
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Remember the basics when writing releases</title>
		<link>http://pressdooh.com/archives/504</link>
		<comments>http://pressdooh.com/archives/504#comments</comments>
		<pubDate>Sat, 19 Jun 2010 17:31:57 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=504</guid>
		<description><![CDATA[I noticed a piece recently on ReadWriteWeb about media relationships, a guest post by the marketing guy for an e-commerce startup  specializing in co-created custom dress shirts. Very different space, but what he has to say about getting media and general reader attention translates really well to justa bout any industry, and certainly an emerging [...]
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