I just sent a note off to an unnamed company. They are unnamed because I like their product and their general approach, and as noted in the past, this blog was not created as some weird writing hall of shame. Someone, in this case, has been given the keys to the corporate blog, and instead [...]

This post was also recently posted on the Website of the Digital Signage Association … How digital signage and digital out of home companies craft their communications on their Websites, handouts and in press releases is critical to their success. So why is so much of it so bad? The industry executives I speak with [...]

The other blog I do on the digital signage industry doesn’t break a lot of news or re-purpose many press releases, but I still get some sector companies and PR firms sending me press releases in hopes I may write something up. I got one the other day from a big technology company trumpeting a [...]

So now you have pulled all the pieces together and have a solid, interesting piece of news to get around to news media and bloggers. Before you hit send, there are a few final considerations … Send it only when you want it out there and you are ready. Embargoes – basically some stipulation that you [...]