A company in the sector just put out a press release about its hiring of four people. On one hand I am happy to read people are hiring again, as there is no shortage of people looking for work and that’s not going to change for a while. On the other hand, big whoop. Press [...]

I have a self-imposed rule that I don’t include the names of companies on this blog if I am slapping them around for being stupid or mindless in their approach. Here’s a case of PR that is pretty well executed, albeit in a highly conventional way, but misses the opportunity at hand. PlayNetwork is a [...]

I just got a press release as a PDF. For me, that’s OK, because while I write about the industry, I don’t spend a lot of time reporting on it and therefore extracting a lot of quotes from releases. BUT, if I did, pulling the text out of PDF files is a pain in the [...]

A press release this morning from a guy who was leaving his gig and going out on his own as … something … (it was far less than clear) … started with the guy proclaiming himself a luminary. Don’t. Just don’t. It’s meaningless to most people, but all the wrong people will jump all over [...]

If there are 250 software platforms on the digital signage market, I am guessing at least a third of them have a McDonald’s logo somewhere in their presentation materials. It is one of the world’s most recognizable icons and companies like to include it when referencing clients. I would imagine this is interesting for the [...]