I noticed a piece recently on ReadWriteWeb about media relationships, a guest post by the marketing guy for an e-commerce startup  specializing in co-created custom dress shirts. Very different space, but what he has to say about getting media and general reader attention translates really well to justa bout any industry, and certainly an emerging [...]

BLANK, the software house that develops the BLANK platform for digital signage, becomes officially a “Front Runner” and announces the release and immediate availability of its solution for Windows Azure. BLANK is the first digital signage software platform in the world available for Microsoft’s Cloud Web Signage is the first digital signage software platform in [...]

First a mea culpa: I believe I have been guilty of this, because it was what the client wanted and it was too much work to talk them out of it. Press release after press release has giddy quotes from VPs and CEOs saying they are pleased, excited, delighted – everything short of “we wet [...]

Strangely, some of the worst work in press releases comes from companies that should have the money and experience to be really good. Consider this work of art from ABC’s Family broadcast network: ABC Family advertising sales executives Laura Kuhn and Mark Rejtig have both received increased responsibilities at the network, effective immediately. The announcement [...]

This isn’t terrible, it could just be better. So I’m not too concerned about using the name of the company that sent me a release today. There’s good information in it – if the readers are patient enough to read on and find it. Magenta Research is proud to announce a state-of the-art installation equipping [...]