Ummm, No One Cares Dep't: press releases about new Websites

I have seen this three times in the last couple of months in Google Alerts that bombard me all day about digital signage and digital out of home. “DigiSignMax Premium announces launch of new Website!” gasps the press release. Super. But the only people who care are the people who did the Website. If they [...]

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Buzz, Not Buzzwords starts quest to reduce BS in DS

I have been involved in the digital signage sector for more than a decade, in a whole pile of different capacities. I’ve found myself selling software, pitching venture capitalists, yelling at tradespeople. Now and then, I’ve stopped and wondered, how did I get here??? That’s because I spent the first 20 years of my working [...]

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