A company I have a lot of respect and time for recently issued a press release about a new feature it was adding to its software and hardware offer. I read it. And then read it again. And then I started to grasp what the thing was going on about. It was an acronym blizzard, [...]

I decided to drill deeper, this morning, on a press release I glanced over yesterday about a company adding a new branch of its software line, one  focused specifically on college campuses. The press release had the basics, but I wanted to know more because I couldn’t wrap my little brain around one assertion being [...]

I wrote recently on my other blog about the merits and perils of digital signage companies using Twitter to promote themselves. Quite a few companies now have Twitter accounts, but there’s not all that many doing effective things with it. A lot of accounts are pretty much orphaned – the sign of companies or more [...]

I have seen this three times in the last couple of months in Google Alerts that bombard me all day about digital signage and digital out of home. “DigiSignMax Premium announces launch of new Website!” gasps the press release. Super. But the only people who care are the people who did the Website. If they [...]

I have been involved in the digital signage sector for more than a decade, in a whole pile of different capacities. I’ve found myself selling software, pitching venture capitalists, yelling at tradespeople. Now and then, I’ve stopped and wondered, how did I get here??? That’s because I spent the first 20 years of my working [...]