DS PR 101: You don't have a premiere digital signage network unless you show first-run movies on it

So really, no big deal. We get the idea that you mean premier. Except premier means first to occur or first in status. Neither premiere, an event that you wear a tux or gown to, or premier applies in the press release that showed up this afternoon.

Premier/premiere is also a variant of one of our buzzwords that must die: leading. Sorry, I meant Leading!!!

Maybe just state what your company does instead?

No related posts.

Tags: definition, language, PR, press release