Comments on: DS PR 101: Don’t bury the good stuff http://pressdooh.com/archives/482 Copywriting for digital signage and DOOH Tue, 06 Dec 2011 15:11:22 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Barnaby Page http://pressdooh.com/archives/482/comment-page-1#comment-75 Barnaby Page Wed, 28 Apr 2010 14:25:57 +0000 http://pressdooh.com/?p=482#comment-75 It adds zero to the quest for good PR in the digital-signage sector, but just to answer your musing...I was taught that we wrote lead as "lede", head as "hed", etc. so that if the words were inadvertently typeset (remember that?) it would be immediately obvious to a proofreader (remember them?) that they weren't intended to be part of the story. By the way, Dave, the feedback form requires a URL – a bit unfair on people who want to comment in a personal capacity rather than a corporate one. It adds zero to the quest for good PR in the digital-signage sector, but just to answer your musing…I was taught that we wrote lead as “lede”, head as “hed”, etc. so that if the words were inadvertently typeset (remember that?) it would be immediately obvious to a proofreader (remember them?) that they weren’t intended to be part of the story.

By the way, Dave, the feedback form requires a URL – a bit unfair on people who want to comment in a personal capacity rather than a corporate one.

]]>