DS PR 101: Sync up your PR with your Website

I decided to drill deeper, this morning, on a press release I glanced over yesterday about a company adding a new branch of its software line, one  focused specifically on college campuses.

The press release had the basics, but I wanted to know more because I couldn’t wrap my little brain around one assertion being made.

So I went to the Website, and there is no mention of the ballyhooed new product. Nothing. Zip.

I went to the news section. No press release.

Sheesh.

If you release a new product, the intention is to get people excited about it and wanting to know more. Only some will pick up the phone and call your sales people. The rest will go to your Website, and if there is nothing there, guess what happens …

I actually see this a lot, and it makes no sense.

The simple remedy is to coordinate your marketing and message. The PR goes out when the Website page is ready to spark up and there is a PDF file to send out when people ask. Basic stuff.

No related posts.