DS PR 101: Contain your ego

A press release this morning from a guy who was leaving his gig and going out on his own as … something … (it was far less than clear) … started with the guy proclaiming himself a luminary.

Don’t. Just don’t.

It’s meaningless to most people, but all the wrong people will jump all over it and make all the wrong hay with it.

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Tags: language, nonsense, PR, press release, silly