http://pressdooh.com/archives/380 Copywriting for digital signage and DOOH Wed, 18 Aug 2010 16:24:38 +0000 hourly 1 http://wordpress.org/?v=3.0 http://pressdooh.com/archives/380/comment-page-1#comment-49 Ben Thu, 29 Oct 2009 17:09:32 +0000 http://pressdooh.com/?p=380#comment-49 The McDonald's phenomenon is widespread. During my survey of digital signage sites, I've come across hundreds of companies who list McDonald's as a client. Companies should be proud of the work they do with big companies like McDonald's, but they must present their work honestly, and not stretch the truth. Designing signage for one restaurant is not the same as working with an entire franchise. The McDonald’s phenomenon is widespread. During my survey of digital signage sites, I’ve come across hundreds of companies who list McDonald’s as a client. Companies should be proud of the work they do with big companies like McDonald’s, but they must present their work honestly, and not stretch the truth. Designing signage for one restaurant is not the same as working with an entire franchise.

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