Ummm, No One Cares Dep't: press releases about new Websites

I have seen this three times in the last couple of months in Google Alerts that bombard me all day about digital signage and digital out of home.

“DigiSignMax Premium announces launch of new Website!” gasps the press release.

Super. But the only people who care are the people who did the Website. If they are staff and they need to get stroked a little, well … maaaaybe. But they’re still the only ones who care.

The bigger issue – a press release about a marketing facelift is telling prospective customers, partners and investors there is very little shaking around the office.  Press releases are for news, and to generate buzz. The wrong kind of press release can actually work against you if it’s looking like your company wanted to to get something, anything out in the trade press.

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