Everything not make doing with press release

As stated in the past, my multilingual skills extend only to being able to say Hello and order beer. So I comment on material that is language-challenged with that in mind.

But, I am smart enough to know that if I am going to send out a release in a second language, I need to get it checked by someone who is proficient in the first language.

This has nothing to do with our sector, but it is both sad and hysterically funny. It makes you wonder if Borat has left journalism and started a public relations firm in Kyrgyzstan.

The point here: don’t do this … (company name excised)

Grand Opening of X.O. Casino

On September 3^rd there was the grand opening of X.O. Casino in Bishkek (Kirgizia)

Press release September 4^th, 2009

The international group (guys who wrote this)  is happy to announce the opening of X.O Casino in Bishkek. The facility is located in Hyatt Hotel, and it promises to become the most fashionable one in the city. This is a chamber casino of X.O. format which has shown itself to good advantage in other projects of the company, aiming at high-rollers, well-to-do guests of the capital city. Classical games will be offered here on 12 tables featuring Russian Poker, Punto Banco, Black Jack, and Roulette as well as 30 of the newest slot machines including many Gaminator’s.

The facility is designed in the luxurious “art deco” style. Mirror ceilings visually extend the space and exquisite stained glass fills the casino floors with warm light. Furniture and bandings of walls clad with expensive fabric are made of finewood. Luxury, sophisticated taste and comfort – this is what (the company’s) experts have been targeting at, creating the interior of X.O.-Bishkek Casino.

The tradition of organizing big events devoted to our new properties was continued by the bright night of the grand opening of X.O. casino in Bishkek. All the beau-monde of the capital city gathered outdoors, next to the swimming pool in Hyatt Hotel, where the new casino is located. Sadly, not everyone willing could be a guest at the event as the number of invitations and tickets had been limited.

From the very start the exciting performance by Artecc – a young but professional band which has already won the love of the local public – gave a positive tune to the party. Further on Prestige, a fire and magic show, made the audience recall the times when the nature elements and the unknown used to be much closer. And everyone seemed to have forgotten about the fun of the fair – A-Studio band’s performance.

There is nothing to hide – it was A-Studio that had caused the frenzy about the event. They are fellow countrymen here, the ones able to set the whole post-Soviet space in turmoil. They are loved here, and waited for, and it was obvious from the smiles, happiness and dances that the audience was sincerely grateful for the opportunity to enjoy the music by their favourite performes on that warm autumn night.

Closing the party, accompanied by the thunder of endless fireworks, (the CEO) made a joke: “This is the most memorable event since the times of Genghis Khan!”

A lot of people noted the high level of the event organization – and this is what should be expected if the party is devoted to an opening of an elite facility.

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Tags: language, PR, press release